Technology Adoption Essay Example | Topics and Well Written Essays - 2000 words

Technology Adoption - Essay Example Despite adoption of technology contributing positively to the organization, most firms have not utilised the potential benefits. Therefore, small firms and even researchers themselves should consider the factors hindering and those enabling adoption of wide range of technology to enable them make informed decisions on technology adoption. Wiggly Wigglers is a point of reference on benefits derived from adopting technology. Wiggly Wigglers gained immensely after adopting new technologies. Wiggly Wigglers is a natural gardening company which was founded by Heather Gorringe in 1990. It is located in a farm in the rural Blakmere, Herefordshire. According to Heather Gorringe, they live in a village with a total of 63 people only. She says that the cows in their farm are three times more compared to the total number of people. The company being careful in handling the land, the surrounding community and the environment, it produces eco-friendly products. These include: eco-friendly homewar e, plants and worm composting kits. They are keen to work with the environment and not against it. The small company gets motivation, ideas and directions which assist consumers to be part of the solution and not part of the damage, when it deals with various environmental products, such as gardening and recycling. The success of the company has been attributed to adoption of new technology at the early stages. The company came up with its own website in 1995. This included validation of the company’s address. Heather Gorringe admits that the company has been able to expand through various services which are internet based. She admitted that she has always been impressed by technology and that she has a great passion for it. The company has witnessed growth even through the recession. This is because the company did not invest in an internal information technology infrastructure but embraced already existing information communication infrastructure such as the social media an d services available on the internet which was of great advantage to the company. According to Bunzel, social media overcomes the barriers which exist between marketing and training. Social media assist large organizations and small businesses as well as the entrepreneurs to communicate different messages that drive sales in companies or portray positive image (goodwill) about the entity. The company’s founder Ms Gorringe began to explore earnestly the social media in September 2005. This was the period when she travelled to London to attend a podcasting conference. She was ever determined to find various innovative ways which could help boost her company. Her greatest desire was to reach out to greater audience about their existing products through broadcasting. Most people had the concern for organic gardening but most lacked adequate content. It was while at the conference that she fully understood about podcasting potential. She wanted to be independent on the issues to d iscuss. She was aware that to be able to sell she had to find an opportunity to give more explanation concerning the company’s products. Therefore, social media became the best tool to interact with her customers and other interested people. Social media enabled customers to purchase flowers online from the company. The company was able to persuade all its potential customers through the internet that its bouquets of English origin were of quality and worth buying. Selling worms was one of the